A minimal, clutter-free space creation to position a hassle-free banking brand – SBI Cards

In today’s competitive market, it is crucial to create a minimalistic and clutter-free space for your brand. This is particularly important in the banking sector, where customers seek a hassle-free and inviting experience.

The objective was to design a standout presence in malls, where numerous brands from diverse categories, sizes, and industries compete for attention simultaneously.

To accomplish this, we employed alternating angles to construct a calming white structure, complemented by ambient white light and a contemporary kiosk setup. This eye-catching yet welcoming environment was specifically designed to attract customers seeking peace of mind while banking or shopping online. Since introducing our new design concept, customer feedback has been overwhelmingly positive.

By creating such an inviting atmosphere through minimalist design solutions, SBI Card ensures that customers feel at ease while addressing their financial needs, encouraging them to return without feeling overwhelmed or stressed by their surroundings.

Key Selling Point: We designed a visually appealing and comforting SBI Card kiosk that stands out in the bustling mall environment, effectively positioning the brand as a trustworthy and dependable banking partner.

Differentiator: Drawing inspiration from contemporary interior design trends found in modern homes, Hype crafted the SBI kiosk to represent a secure space for customers. By incorporating a tiled floor, houseplant, and a soothing sand shade of wood to complement the SBI blue, which symbolizes reliability, our kiosk truly reflects SBI’s dedication to its customers.