Lenskart: retail crafted for the consumer lens

Retail Experience Tailored for the Consumer’s Perspective

Key Selling Point: With a brand like Lenskart and its latest offering, the Airflex frames, our goal was to develop an eye-catching visual that would captivate potential customers and spark their interest.

Differentiator: Hype employed store-front decals that visually encapsulate Airflex’s value proposition, along with dedicated shelf decals that delineate segments and personal style preferences available in the Airflex collection. As customers browse through the store, these decals not only attract and guide them to explore the products but also enable them to navigate the store with ease. Our primary focus was to enhance the customer experience by providing an effortless and engaging journey through the store while showcasing Lenskart’s innovative offerings.