HypeSpeak: Be the treasure on the map of customer journey

Proposing an apt planogram and transforming it into a spot-on floor design is one part of the
work. The other part is knowing that the target audience is also the potential customer with
specific needs. If a brand imparts a sense of belonging, an idea of what it just might be like to be a user of its products, it can change a viewer to buyer and hence a proud owner.

For instance, take a look Kohler:

Kohler as a brand brings contemporary design to the one place in the house or a building that has been the ground zero of every human life. Tapping into consumer behaviour and leveraging the pattern in which people tend to explore stores, Kohler’s retail experience, with the help of an apt partner was crafted in sync with the brand image.

Creating an aspiration with awe-inspiring setups, the look and feel were set at the core of Kohler’s in-store experience. The design approach and strategy here highlight the variety that Kohler has to offer and aims at directing the prospective consumer to make an informed decision with visual and tangible arrangements.