HypeSpeak: Creating the perfect platform for the product

Retail technology is evolving at a very good pace. One may want to have it all for their brand.
With a partner on board, you get to understand why the brand must be selective in what they
choose from the ever-widening gamut of retail tech options and orchestrate the perfect
symphony of good old retail methods, with the newest innovation in the market.

Overwhelming your customer with too much of either of the two elements can spell disaster. It
could make the consumer feel as if they are purposefully being positioned as technologically
paralysed individuals or underwhelmed by the lackluster approach of it all.

Take a look at the case of HP India, a technology brand that could’ve solely focussed on its
product being the star and gone ahead with an exceedingly tech savvy retail space.Yet with the
right partner, they opted to take the lead to inspire awe and speak of the product features and its
overall brand ideas through a hybrid retail landscape the partner focussed on making a third
space for the brand, namely a place where one could explore the brand’s product offering
beyond the home and office space.

Not only did they craft a retail space keeping the product as a star but also created an awe inspiring look and feel that communicated the cutting edge nature of both the brand and the product.