HypeSpeak: Meeting the Customer’s checklist

Today, before heading to a store, people check out brand offerings online. The way the brand page appears, the recommendations and reviews dropped in by existing customers become a pivotal part in the decision-making process. But the one thing that still matters significantly is the first impression.

As the page loads, the images and the content bead through to talk well about the product. It is the first impression that makes people click on ‘Buy’. The rest is handled by the product experience itself. A good partner will ensure that the first impression is capable of hitting a home run.

Once these four pillars are understood, detailed out and executed, the retail experience becomes truly evocative and leads to genuine sales.

They are putting their money on, they would visit the nearest store. Save for the actual product, if the store ambience and design does not take into account who the buyer is, what they want, and how they tend to explore things, the opportunity of making someone an actual customer could be lost, forever.

An in-store experience that matches, in fact, even out wins the virtual is the kind of retail storytelling every brand can get with the right partner. Anything less than that, and it is a sheer compromise on the brand’s part.